Exam Preparation And Tutoring Global Market Report 2025

Exam Preparation And Tutoring Market Definition

Exam preparation and tutoring refer to the act of teaching or instructing to improve the performance of a student by following a standardized set of instruction. These are used to build critical thinking abilities, increase confidence, and improve subject comprehension. Tutoring gives students one-on-one attention and a personalized learning experience.

The main types of tutoring included in exam preparation and tutoring are structured tutoring and on-demand tutoring. Structured tutoring refers to a teaching approach in which a tutor provides a learner with organized and systematic instruction in a specific subject or skill. The styles of tutoring includes test preparation services and subject tutoring services. Several types of course duration services are included, such as test preparation service and subject tutoring service, which are used by several end-users, such as K-12, higher education, and corporate or professional training.

Exam Preparation And Tutoring Market Segmentation

The exam preparation and tutoring market covered in this report is segmented –

1) By Tutoring Type: Structured Tutoring, On-demand Tutoring

2) By Tutoring Style: Test Preparation Service, Subject Tutoring Service

3) By Course Duration: Test Preparation Service, Subject Tutoring Service

4) By End-User: K-12 (Schools), Higher Education (College Or Universities), Corporate Or Professional Training

Subsegments:

1) By Structured Tutoring: One-On-One Tutoring Sessions, Group Tutoring Classes, Curriculum-Based Programs

2) By On-Demand Tutoring: Online Tutoring Platforms, Mobile App-Based Tutoring, Instant Tutoring Services

Exam Preparation And Tutoring Market Size 2025 And Growth Rate

The exam preparation and tutoring market size has grown strongly in recent years. It will grow from $68.08 billion in 2024 to $72.09 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%.

The growth in the historic period can be attributed to education system trends, high-stakes examinations, parental aspirations and involvement, competitive college admissions, globalization and language proficiency.

Exam Preparation And Tutoring Market Growth Forecast

The exam preparation and tutoring market size is expected to see strong growth in the next few years. It will grow to $88.81 billion in 2029 at a compound annual growth rate (CAGR) of 5.4%.

The growth in the forecast period can be attributed to remote and online learning trends, emphasis on skill-based education, changing testing formats, government initiatives and educational policies, rise of lifelong learning. Major trends in the forecast period include adaptive learning technologies, technological advancements in education, personalized learning platforms, gamification of learning, collaborative learning platforms.

Exam Preparation And Tutoring Market Driver: Surging Academic Competition Fuels Exam Preparation And Tutoring Market

The increasing academic competition is expected to propel the growth of the exam preparation and tutoring market going forward. As educational standards rise and more students vie for limited college admissions and scholarship opportunities, there is a growing pressure on learners to excel academically.

This competitive environment motivates both students and parents to seek additional support through tutoring services that enhance academic performance and improve test scores. For example, according to Data Science for Everyone, a coalition advancing data science education, the number of student participating in AP Data Science Challenge, a competition for high school students to develop essential data science skills early, increased from 2,500 in 2023 to 9,000 in 2024.

Therefore, the increasing academic competition is driving the growth of the exam preparation and tutoring market.

Exam Preparation And Tutoring Market Driver: The Rise Of Online Learning Is Anticipated To Fuel The Exam Preparation And Tutoring Market

The rise of online learning is expected to propel the growth of the exam preparation and tutoring market going forward. Online learning is a mode of education that utilizes the internet and digital technologies to deliver educational content and facilitate interactive engagement. Exam preparation and tutoring are used to enhance student comprehension, provide personalized support, and optimize academic performance through targeted assistance in online setting.

For instance, according to the data from the National Center for Education Statistics published in January 2024, more than half of US students, 53%, were enrolled in at least one online course during the 2022–23 academic year.

Therefore, the rise of online learning is driving the exam preparation and tutoring market.

Global Exam Preparation And Tutoring Market Major Players

Major companies operating in the exam preparation and tutoring market include Pearson plc, TAL Education Group, McGraw Hill Education Inc., Cengage Learning Holdings II Inc., Kaplan Inc., Varsity Tutors, The Princeton Review, Sylvan Learning LLC, Chegg Inc., Tutor Doctor International Inc., Catapult Learning LLC, Wyzant Inc., C2 Educational System Inc., Kumon North America Inc., TPR Education IP Holdings, Tutor.com Inc., Preply Inc., GradeStack Learning Pvt. Ltd., Barron's Educational Series Inc., Mathnasium LLC, TakeLessons, Ambow Education Holding Ltd., BenchPrep, Club Z! Tutoring Services, Skooli Inc., ArborBridge Inc., Manhattan Prep, Magoosh, Tutoring Club LLC, Houghton Mifflin Harcourt Publishing Company, Wiley Education Services

Global Exam Preparation And Tutoring Market Trend: Technological Advancements In Exam Preparation And Tutoring Market

Technological advancements are a key trend gaining popularity in the exam preparation and tutoring market. Companies operating in the exam preparation and tutoring market are introducing new technologies to develop innovative products to sustain their position in the market. For instance, in March 2022, Vedantu, an India-based tutoring platform specializing in academic tutoring services, launched the Whiteboard Audio Video Environment (W.A.V.E. 2.0), a technologically advanced online learning platform. The W.A.V.E. platform uses artificial intelligence and machine learning to measure over one hundred parameters in real-time, resulting in improved student engagement, teaching effectiveness, and learning outcomes. The technology provides accurate insights by utilizing face recognition, content analysis, whiteboard usage analysis, verbal interaction analysis, doubt analysis, tone analysis, sentiment analysis, and other advanced techniques. According to the company, the patented technology is anticipated to completely revolutionize the learning process and performance evaluation.

Global Exam Preparation And Tutoring Market Trend: Innovative Courses To Navigate New Exam Format

Major companies in the exam preparation and tutoring market are focused on developing innovative courses, such as preparation courses, to navigate new exam formats and gain a competitive edge in the market. A preparation course is a structured program designed to enhance knowledge and skills in a specific subject or for a particular purpose, such as exams or professional development. For instance, in July 2023, UWorld, a US-based e-learning company, launched its Digital SAT preparation course, designed for the new digital format of the exam. Accessible on various devices, the course features a question bank with nearly 1,000 questions to simulate the real Digital SAT. The platform uses performance-based learning technology, offering progress assessment, targeted practice, and detailed explanations. The new Digital SAT incorporates dynamic questions, reducing test duration and enhancing accessibility with customizable accommodations. UWorld's product is among the first to adapt to the evolving SAT format, providing students with effective preparation for the updated exam.

Exam Preparation And Tutoring Market Merger And Acquisition: Study.Com Enhances Reach And Personalized Learning With Acquisition Of Enhanced Prep

In February 2023, Study.com LLC, a US-based tutoring company specializing in online learning, acquired Enhanced Prep for an undisclosed amount. With this acquisition, Study.com aims to expand its reach in providing high-dose tutoring services and combine its online platform with Enhanced Prep's exceptional tutoring services, enabling the provision of personalized learning on a large scale. Enhanced Prep is a US-based virtual tutoring company that specializes in exam and test preparation.

Regional Outlook For The Global Exam Preparation And Tutoring Market

North America was the largest region in the exam preparation and tutoring market in 2024. Asia-Pacific is expected to be the global exam preparation and tutoring market report fastest-growing region in the forecast period. The regions covered in the exam preparation and tutoring market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the exam preparation and tutoring market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Exam Preparation And Tutoring Market?

The exam preparation and tutoring market includes revenues earned by entities by providing test preparation and tutoring services, educational courses, and educational material. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Exam Preparation And Tutoring Industry?

The exam preparation and tutoring market research report is one of a series of new reports from The Business Research Company that provides exam preparation and tutoring market statistics, including exam preparation and tutoring industry global market size, regional shares, competitors with a exam preparation and tutoring market share, detailed exam preparation and tutoring market segments, market trends and opportunities, and any further data you may need to thrive in the exam preparation and tutoring industry. This exam preparation and tutoring market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Exam Preparation And Tutoring Market Report Forecast Analysis

Report AttributeDetailsMarket Size Value In 2025$72.09 billionRevenue Forecast In 2034$88.81 billionGrowth RateCAGR of 5.4% from 2024 to 2033Base Year For Estimation2024Actual Estimates/Historical Data2019-2024Forecast Period2025 - 2029 - 2034Market RepresentationRevenue in USD Billion and CAGR from 2025 to 2034Segments Covered1) By Tutoring Type: Structured Tutoring, On-demand Tutoring
2) By Tutoring Style: Test Preparation Service, Subject Tutoring Service
3) By Course Duration: Test Preparation Service, Subject Tutoring Service
4) By End-User: K-12 (Schools), Higher Education (College Or Universities), Corporate Or Professional Training Subsegments: 1) By Structured Tutoring: One-On-One Tutoring Sessions, Group Tutoring Classes, Curriculum-Based Programs
2) By On-Demand Tutoring: Online Tutoring Platforms, Mobile App-Based Tutoring, Instant Tutoring Services

Regional ScopeAsia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, AfricaCountry ScopeThe countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

Key Companies Profiled Pearson plc, TAL Education Group, McGraw Hill Education Inc., Cengage Learning Holdings II Inc., Kaplan Inc., Varsity Tutors, The Princeton Review, Sylvan Learning LLC, Chegg Inc., Tutor Doctor International Inc., Catapult Learning LLC, Wyzant Inc., C2 Educational System Inc., Kumon North America Inc., TPR Education IP Holdings, Tutor.com Inc., Preply Inc., GradeStack Learning Pvt. Ltd., Barron's Educational Series Inc., Mathnasium LLC, TakeLessons, Ambow Education Holding Ltd., BenchPrep, Club Z! Tutoring Services, Skooli Inc., ArborBridge Inc., Manhattan Prep, Magoosh, Tutoring Club LLC, Houghton Mifflin Harcourt Publishing Company, Wiley Education Services